Fresh from two by-election losses on April 19 amid the continuing unpopularity of Premier Christy Clark, the B.C. Liberal Party is desperately searching for a way to prolong its grasp on power in British Columbia.
Meanwhile NDP leader Adrian Dix positions himself as Premier-in-waiting and Conservative leader John Cummins could become leader of the opposition.
There have been many failures in the high-stakes world of rebranding.
Should they co-opt the old Social Credit name to rejuvenate the free enterprise coalition? Should they call it the Pacific Dogwood Party, after the provincial flower? Or just simply call the whole thing "Gordon," for the first names of ex-leaders Gordon Gibson, Gordon Wilson and Gordon Campbell? (Maybe they could adopt the red, white and blue ball icon from the Barenaked Ladies' "Gordon" album as a symbol of the liberal/conservative coalition?)
The best, most creative suggestion for a monicker makeover wins a personalized copy of my new e-book, Red Mittens & Red Ink: The Vancouver Olympics. Deadline is noon PDT on May 12.
The winner will be announced May 14, which is, coincidentally, the one-year countdown to the next scheduled provincial election.
Vote early, vote often. Comments accepted below or via email to 2010goldrush (at) gmail.com. Be tasteful and stay classy, please.