Thursday, October 11, 2012

Greek Coke: moved to a new beat

How's this for irony? 

Coca Cola Hellenic Bottling Company -- recession-battered Greece's biggest company -- is moving its headquarters to Switzerland, according to an Oct. 11 announcement

The sponsor of the Olympic movement since 1928 is moving from the country where the Olympics began to the country where the International Olympic Committee is headquartered. 

The move was eerily foreshadowed during the London Olympics. Inside the Games broke an Aug. 17 story about how Greece wasn't even on the map displayed at the Coca-Cola-sponsored pin-trading centres at Olympic Park and Hyde Park. 

There were no Coke logos at Ancient Olympia on Oct. 21, 2009 when I attended the dress rehearsal for the next day's launch of the Vancouver 2010 torch relay. 

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