Thursday, September 29, 2011

Exclusive: B.C. Place Stadium's new logo

Behold, the new logo for B.C. Place Stadium, which reopens Sept. 30 from a $563 million, taxpayer-funded renovation.

The two-tone blue design incorporates stylized versions of the new roof-support masts and cables that now figure prominently on the Vancouver skyline and will nicely complement Major League Soccer's Vancouver Whitecaps similar color scheme.

By virtue of playing at least 17 times a year in B.C. Place, the Whitecaps will be the 1983-built stadium's prime tenant. This logo replaces the 2006 design of the fabric domed roof that was deflated in May 2010 and removed.

Documents obtained under Freedom of Information show that Karacters Design was paid $23,030 on Feb. 25 for work on a logo.

The word "place" is a key word in the logo. Some or all of this insignia is a place-holder until the stadium's new corporate-sponsored name is revealed. Frontrunner Telus is the official telecommunications goods and services provider and plans to heavily market its Optik TV service on the giant, shoebox-style, centre-hung scoreboard. B.C. Pavilion Corporation chairman David Podmore did not deny Telus would be the naming rights purchaser when he was asked on July 31 and Sept. 7.

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