Flashback: Feb. 17, 2010

White’s golden night
Bob Mackin, QMI Agency

WEST VANCOUVER: Red skies at night, Shaun White's delight.

As the clear Wednesday afternoon sky above Cypress Mountain gave way to the most brilliant sunset since the 2010 Winter Olympics Games opened, the Turin 2006 halfpipe snowboarding champion known as “The Flying Tomato” continued to reinforce his reputation as the best in the sport with each run on the icy slope.

San Diego’s White satisfied his rock star-like following when he became the first in halfpipe to win back-to-back Olympic gold medals. White scored a 48.4 in the final run on which he executed his signature Double McTwist 1260 move to the delight of the full grandstand, which included his parents.

“I can’t even tell you or begin to describe how many times I’ve gone over this run in my mind, gone over this competition in my head, imagined what it would be like. I can finally go to sleep now,” said 23-year-old White, who won a world cup test event on the same course last year.

“On this world stage why not deliver something spectacular? I felt like I came all the way to Canada, talked about this trick so much, blood sweat and tears, to land it and there it was.”

The win was even sweeter because White described this as the most challenging season of his career. He said he has crashed more than ever and felt more frustrated than before and “pushed myself as far as I can go.”

Despite being the superior entrant, White said he had to battle the course in soggy and foggy conditions at Cypress earlier in the week.

“It’s not easy to make a halfpipe with no snow in a tough season, and they delivered,” White said.” The halfpipe the first day was one of the worst halfpipes I’ve ridden in my life and it went from there to one of the best.”

Peetu Piiroinen of Finland won silver and American Scott Lago claimed bronze. Justin Lamoureux of Squamish, B.C., was the lone Canadian among the 12 finalists. He finished seventh.

(Postscript: This was perhaps the most memorable outdoor sporting event I covered during the Games. White did numerous broadcast interviews, including one with NBC's Jenna "Daughter of Dubya" Bush, before finally reaching us print reporters. His handler warned us he'd have time for only four questions because White needed to get to doping control for the post-competition urine sampling. White stayed more than 10 minutes and answered every question. Rarely have I seen an athlete speak so passionately about his sport. Hockey players should learn from White. Sad to report that the halfpipe on which White thrilled the world was demolished.)

Let the Olympic TV sweepstakes begin

The International Olympic Committee's executive board meets Jan. 12 and 13 at the five-ring headquarters in Lausanne, Switzerland, so it's no surprise that talk about future TV contracts has heated up.

The most important source of TV revenue is the United States market. NBC bought a $2.2 billion package for Vancouver 2010 and London 2012. Negotiations for renewal were delayed for a year because of the Great Recession. ESPN and Fox are kicking tires. CBS and Turner may also join the mix. The broadcasters are interested, however, in buying "bulk" four-Games packages. That would include the 2018 Winter Games, which will happen in South Korea or Europe, and the 2010 Summer Games, even though bidding has yet to begin.

A key sticking point is whether National Hockey League players will be released from their clubs for the 2014 Games in Sochi, Russia. Broadcasters are preparing two sets of bids, one with a pro hockey tournament, the other without. One source told me that NBC Olympics boss Dick Ebersol is already bearish on Sochi -- regardless of the hockey tournament's composition and despite the fact there are peacocks there. Asked in a meeting what he thought Sochi was worth to NBC, Ebersol picked up a pen and scribbled on a pad of paper. He then held it up to reveal a big "0".

NBC lost $233 million on the Vancouver Games because of the recessionary advertising slump. The outcome of CTV-Rogers' sales in Canada remains a closely guarded secret. Spokeswoman Andrea Goldstein said it wouldn't be known until after London 2012. (Andrea's department is one of the most prolific press release producers anywhere in Canada and I know that if the numbers were favorable, she would have issued a news release far and wide by now.)

In February 2005, the Canadian consortium offered the IOC $90 million for Vancouver 2010 and $63 million for London 2012. Runner-up CBC paid $73 million for Turin 2006 and Beijing 2008 combined. CTV Olympics president Keith Pelley, now the boss of Rogers Media, said before the Vancouver Games that the goal was to break-even.

Rene Fasel, the president of the International Ice Hockey Federation and perhaps the most powerful IOC member on the winter sports side, met in Buffalo on Jan. 4 at the World Junior Hockey Championship with Donald Fehr, the former Major League Baseball Players Union boss who now runs the NHL Players Association.

Pros have participated since Nagano 1998 and Fasel wants to keep it that way. Fasel told media in Buffalo that he is against an under-20 tournament at the Olympics. Olympic soccer tournaments are an under-23 format with a quota of over-age players to add star power.

* * * * *
The 2010 Winter Olympics were one of the most-covered topics on U.S. nightly newscasts in 2010, mainly because of NBC.

The Tyndall Report Year in Review 2010 said the Vancouver Winter Olympics got 119 minutes on nightly newscasts for the big three networks, ABC, CBS and NBC. That made it the 13th biggest story of the year.

It got more minutes than Christmas holiday season (114), tax cuts from Bush era extended (108), Times Square car bomb (104) and illegal immigration crackdown (100). NYSE-NASDAQ market action got just one more minute of play, while the 2010 House races (127) and Chile copper mine rescue (142) were next up the list.

The big reason was NBC's 84 minutes devoted to Vancouver, making it the Peacock network's fifth most covered story. It got three minutes more than Healthcare reform legislation and 25 minutes more than unemployment stuck near 10%.

"For the first time since 2001, the Islamic World was not the focus of foreign coverage. Instead, attention turned to the Americas--the Port-au-Prince earthquake, the Chile mine rescue, NBC’s usual shameless shilling for the Olympics in Vancouver," said the Tyndall Report. "The narco-violence in Mexico should have made hemisphere coverage even heavier but ABC (8 min v NBC 33, CBS 21) fell down on the job."

Interesting how NBC reporter Dawna Friesen is now back in Canada anchoring Global News. Brian Williams is the NBC anchor, not to be confused with Brian Williams the CTV Olympics anchor. But of course, many will remember ex-NBC anchor Tom Brokaw's video essay on Canada.

Right as Ron

Usually in this corner of the continent we say "right as rain."

A reply to my post disclosing some of the opening ceremonies secrets came from Ron Judd, the fine Olympics reporter from the Seattle Times. (For those keeping score, that's the Seattle newspaper that still is a newspaper. The Post-Intelligencer continues as a website only.)

His The Winter Olympics: An Insider's Guide to the Legends, Lore and Events of the Games Vancouver Edition is a worthy addition to the bookshelf of any five-ring-circus junkie. Judd also collaborated on an excellent feature about how average sports fans just can't get their hands on tickets to the 2010 Winter Olympics because most are reserved for sponsors by the IOC and VANOC-blessed monopoly.

Ron rightly points out that NBC, which has the lucrative United States' TV and Internet rights, will not show the Feb. 12 opening ceremony live to viewers of its Seattle affiliate KING 5. In fact, those in Starbucks City and elsewhere in the region will have to suffer through tape-delay of the ceremony and many of the best events which are reserved for prime-time airing.

This wasn't such a problem during previous Games, where Puget Sound viewers just turned to CBC, the only Canadian channel they got, and watched Canada's Olympic network. This time around it's the CTV/Rogers consortium which includes 14 TV services, two websites, plus radio stations and movie theatres, but isn't offered to Seattle cable subscribers.

As for NBCOlympics.com, it's rather funny when I click the TV schedule link. It thinks I'm in the south-central Pennsylvania market served by WGAL. When I input a zip code for Seattle, the KING schedule appears and for Feb. 12, it's a 7:30 p.m. PT show that includes men's ski jumping on tape-delay. The tape-delayed ceremony airs at 9 p.m. PT.

By that time, the biggest televised event of Vancouver 2010 will be over and NBC host Bob Costas will be on his way back to his hotel.